"Because the purpose of business is to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
Most marketing Guru's ask the fundamental question - what business are we in? Though it appears quite simple, it's one of the most difficult questions to answer. At Transydex we help you articulate your offerings, define your customer base and create a marketing plan.
Our key offerings in this space include:
- Go To Market Strategy
- Market Research (Secondary)
- Marketing & Sales Plan
- Customer Relationship Management
- Lead Management
- Sales operations support
How do we bring value to our clients?
Most start-ups and SMEs will have to incur a huge marketing cost, sometimes upto 50% of their sales. Minimizing this cost is akin to reducing the weight of a spacecraft to improve the thrust and cross escape velocity. Companies need to conserve their resources for overall growth and hence cannot afford to invest in costly resources and many times unproductive resources who may not understand the pulse of organizations.
At Transydex we ensure we deliver right from the first week of engagement, leveraging our rich experience supporting clients across industries and in various stages of growth.